Management Advancement Programme (WITS Business School)

Programme Overview

The Management Advancement Programme (MAP) is designed to assist managers in developing a well-rounded approach to managing a department or a business unit.
The modules covered in the programme are human resources, economics, operations management, finance and accounting, strategy and marketing. The MAP programme has been run by the business school for over 25 years and has a good reputation among employers. The programme is aimed at middle managers who want to fast-track their careers. Participants who successfully complete the programme will receive a certificate of competence.

The Management Advancement Programme (MAP) is a part-time course designed to assist managers whose experience and primary activities have been in a specialised functional area. The objective is to give managers broad exposure to the fundamental nature of the management process and human behaviour within organisations.

Specific Objectives

• To broaden the perspective of participants whose previous experience has mainly been in a specialist area
• To provide directors, executives and managers with knowledge, skills and techniques that will lead to more professional Management.
• To develop the ability to make sound and informed decisions.
• To increase effectiveness in working with people of different cultures and values.
• To increase awareness of the economic, political and social factors which affect business management in South Africa and globally.

Who should attend?

Directors, executives and managers currently employed in managing a functional (specialised function) area, such as marketing, finance or human resources management, in commerce, industry or service organisations, working to prepare for transition to a more generalised managerial function where they are expected to look at business holistically. Typically, applicants should have at least five years’ work experience, including three years in a management-related function and be at least 28 years of age. In addition to the required managerial experience, applicants should also have post-matric qualifications. Those selected should demonstrate commitment to self-development and a desire for improving their organisation’s performance.


Programme Content

Group Dynamics [BUSA 5062]
This course develops skills with regard to team building, group and team interaction; with issues of diversity and diversity management being emphasised. Group dynamic theory is interspersed with interactive learning. This course also serves as an introduction to adult education and the philosophy of life-long learning as well as the principles of interactive and participatory learning processes.

Principles of Human Resource Management [BUSA 5059]
Industrial Relations [BUSA 5050]

This course develops an understanding of the human aspects of business management and work organisation. It also provides insight into the factors influencing attitudes in the workplace as well as individual and group behaviour in organisations. Strategies for handling, designing and supervising work, communication in the organisation, managing change, work performance levels, organisation design and managing diversity in organisations are also covered. The Human Resources Management (HRM) module is divided into HRM, Industrial Relations (IR) and Diversity Management.

Principles of Economics [BUSA 5058]
This course will give an overview of business and the economy as well as an analysis of consumer demand and production costs in competitive environments. It will also develop an understanding of pricing strategies in the micro-economic environment, introduction to the political economy of South Africa and internationally, concepts in micro- and macroeconomics, alternative economic policy frameworks, future scenarios and challenges for the South African political economy. The domestic macro-economic environment will be assessed in terms of the economy and fiscal and monetary policy. International trade and exchange rate policy and economic growth and development within an international macro-economic environment will be discussed. This includes an integrated, social-scientific analysis of the global, African and South African business environments.

Principles of Accounting and Finance [BUSA 5057]
The purpose of this course is to develop candidates’ skills with regard to fundamental principles in the broad area of financial management. At the end of this course, candidates are empowered with managerial accounting and financial management skills. Topics covered include financial statements, break-even analysis, financial statement analysis, cost allocation methods, the concept of ‘the time value of money’, share valuation, investment criteria, project analysis, and short-term finance and planning. The knowledge underpinning the abovementioned outcome is: the sequence of events in preparing financial statements, the use of financial statements’ frameworks in conducting break-even analysis and setting business performance targets, the role ‘time value of money’ plays in promoting the efficient allocation of scarce resources (mostly money) within an organisation, how strategic planning for an entity integrates with financial management and the link between financial management and performance management.

Principles of Marketing [BUSA 5060]
This course introduces candidates to the marketing concept, development and techniques with regard to market research, market segmentation, product strategy, distribution strategy, promotion and price strategy, development and implementation of marketing plans.
Principles of Operations Management [BUSA 5061]
The ability to use good judgement in any type of operating environment is important for service or manufacturing, through to continuous type operations. A system view of operations, the concept of productivity, total quality control (TQC), operations planning and control, time-based competition, inventory control and operations strategy will be included.

Principles of Strategic Management [BUSA 5056]
The purpose is to give candidates a basic understanding of the role of strategy in an organisation, as well as issues that affect competition locally and globally. Basic tools for the strategic analysis of the external and internal environment of the organisation will be presented.


Programme Dates

Detailed time-tables availble upon request

Short Course




Start Date

End Date

Management Advancement Programme

MAP 140 (Part-Time)

Exec Ed Main

R   62,000.00



Management Advancement Programme

MAP 141 (Part – Time)

Exec Ed Main

R   62,000.00



Management Advancement Programme

MAP 142 (Full – Time)

Exec Ed Main

R   62,000.00



Management Advancement Programme

MAP 143 (Weekend Block Release) 

Exec Ed Main

R   62,000.00



Management Advancement Programme

MAP 144 (Part-Time) 

Exec Ed Main

R   62,000.00





R 62 000.00 (excl. VAT) per delegate.



Wits campus in Johannesburg.


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